Handel’s opens new Eagle shop as Idaho expansion continues

Handel’s Ice Cream is opening a new store in Eagle, Idaho, on Sept. 24, with the first 100 guests in line eligible for Free Ice Cream for a Year. The launch extends the brand’s Idaho footprint and adds another location to its growing network of more than 175 shops across 20 states.

Why it matters: - Handel’s is adding another Idaho location, signaling continued expansion in a growing regional market. - The Eagle opening gives local customers another store for made-fresh-daily ice cream, delivery and catering. - The launch promotion is designed to drive early traffic and community awareness.

What happened: - Handel’s Ice Cream is opening a new shop at 1581 E. State Street in Eagle, Idaho. - The grand opening is set for Thursday, Sept. 24, at 11:00 a.m. - The first 100 guests in line will receive Free Ice Cream for a Year. - Customers must be 18 or older to qualify for the giveaway. - The new location is owned and operated by John Brasher, Patrick Modjeski and Stephen Modjeski.

The details: - The Eagle shop will serve 48 rotating flavors made fresh in-store daily. - The location will offer pickup and delivery through DoorDash, Uber Eats and GrubHub. - The store will also provide catering services. - Handel’s says its ice cream is made by hand in small batches at each location. - The brand offers 48 flavors every day and more than 140 additional seasonal flavors. - Handel’s has been making and selling ice cream since 1945. - The company says it now has more than 175 locations across 20 states. - Franchise Times ranked Handel’s as the #1 Sweet Treat and a Top 10 Brand to Buy. - Franchise Times also placed the brand on its Top 400 and Fast & Serious lists. - Fast Casual named Handel’s to its Movers & Shakers 2025 list. - Entrepreneur Magazine recognized Handel’s as a Top 500 Franchise. - CEO Jennifer Schuler was named among the Top 25 Industry Executives for leadership and innovation in foodservice. - More information is available on the Eagle store page and on Instagram at @handels208.

Between the lines: - The Eagle opening fits a broader franchise growth strategy built around community-focused storefronts and high-visibility launch events. - The mix of delivery, catering and in-store service suggests Handel’s is aiming to capture both walk-in traffic and convenience-driven orders. - The heavy emphasis on awards and scale is meant to reinforce brand credibility as the chain expands.

What's next: - Handel’s will look to turn the Sept. 24 opening into a repeat customer base in Eagle. - The Idaho expansion could set up further growth in the state if the new shop performs well. - The brand is continuing to market franchise opportunities as it grows nationwide.