Shawnda Huffman named Idaho Business Review Women of the Year honoree

Tuuti founder and CEO Shawnda Huffman was selected as a 2026 Idaho Business Review Women of the Year honoree, her third statewide honor. The recognition highlights her leadership at the Boise marketing agency and her broader impact on Idaho’s business and nonprofit communities.

Why it matters: - The award spotlights women leaders whose work is shaping Idaho’s business, civic and nonprofit sectors. - Huffman’s third statewide recognition underscores Tuuti’s growing profile in Idaho and beyond. - The honor also reinforces the visibility of women-owned firms in the state’s marketing and professional services economy.

What happened: - Shawnda Huffman, founder and CEO of Tuuti, was named a 2026 Women of the Year honoree by the Idaho Business Review. - The announcement marks Huffman’s third time receiving statewide recognition from the publication. - Idaho Business Review selected 50 honorees from 124 nominations. - Honorees were celebrated Sept. 10 at Boise Centre West in Boise.

The details: - Idaho Business Review’s Women of the Year awards recognize women for professional accomplishments, leadership, community service and mentorship. - Huffman was also honored in 2023 and 2024. - Tuuti has grown from a Boise startup into a women-owned marketing agency serving brands across Idaho and beyond. - Huffman has focused on building a workplace where employees can lead and grow. - Tuuti has also used its resources and expertise to support organizations in the community. - In 2026, Tuuti was named a Top 10 Best Place to Work in Idaho in both the statewide and Southwest Idaho micro employer categories. - Idaho Business Review also named Tuuti an Empowering Women honoree for advancing women in business and creating opportunities for future leaders.

Between the lines: - The repeated recognition suggests Huffman has built influence not just through agency growth, but through local leadership and community presence. - The awards also point to a broader emphasis in Idaho on companies that combine business performance with mentorship and workplace culture. - Huffman said the recognition reflects more than business growth and is tied to creating opportunities for people to lead and supporting the community that supported Tuuti.

What's next: - Huffman is likely to continue building Tuuti’s presence across Idaho and in other markets. - Tuuti’s recognition as a top workplace and an Empowering Women honoree suggests the agency will keep leaning into culture, leadership development and community engagement. - Idaho Business Review will continue its annual Women of the Year program and name an overall Woman of the Year based on judges’ scores.

The bottom line: - Huffman’s latest honor adds to a pattern of recognition for both her leadership and Tuuti’s impact as a women-owned agency.