Goodbuy gains CUSO status and $1 million from credit union backers

Goodbuy has registered as a credit union service organization and raised $1 million from four credit union investors, deepening its ties to the industry it serves. The move underscores a push to help credit unions win more small-business deposits, card spend and local business relationships.

Why it matters: - Goodbuy’s CUSO registration formally aligns the small business marketplace platform with credit unions. - The $1 million investment from four credit union partners signals support for a shared effort to grow small business banking inside the credit union channel. - The platform is designed to help credit unions acquire business relationships, increase SMB deposits, lift card spend and reactivate dormant accounts.

What happened: - Goodbuy registered as a credit union service organization, or CUSO. - Four credit union investors backed the company with $1 million in new funding: One Washington Financial, Reseda Group, Maps Credit Union and Together Credit Union. - The company announced the milestone June 30, 2026, in Boise, Idaho. - Goodbuy CEO and co-founder Cara Oppenheimer called the CUSO move a foundational milestone and said the investment shows credit unions want to build the business together.

The details: - Goodbuy’s Community Commerce platform connects credit union members with small business account holders through a white-label marketplace. - Small businesses gain access to a qualified local customer base. - Members can save up to 20% when shopping at participating businesses. - Credit unions can grow deposits, generate non-interest income and build a more competitive small business portfolio. - Goodbuy co-founder Cary Telander Fortin said the platform gives credit unions a way to acquire new business relationships, grow SMB deposits and turn their member base into a growth channel for local businesses. - The CUSO structure lets credit unions invest in and formally partner with Goodbuy under a familiar framework. - CUSOs must derive at least 50% of their business from credit unions, which ties Goodbuy’s growth directly to the movement. - Reseda Group COO Ben Maxim said scalable growth solutions for small business have been missing in the credit union space and that Goodbuy fills that gap. - One Washington Financial Principal Scott Daukas joined Goodbuy’s board of directors. - Daukas said small business is the most underleveraged opportunity in credit unions and that Goodbuy is changing the available tools.

Between the lines: - The investment suggests credit unions are moving from interest in small-business banking to direct ownership and partnership. - Goodbuy is positioning itself less as a vendor and more as an infrastructure layer for credit union business growth. - The CUSO designation may make it easier for credit unions to justify involvement because the structure is already familiar in the industry.

What's next: - Goodbuy will likely use the new capital and CUSO status to expand adoption across credit unions. - The company is building on prior momentum from being named the 2024 NACUSO “Next Big Idea” winner, joining Velera’s Fintech Engagement Program and completing a proof-of-concept with WSECU. - Goodbuy, founded in 2021, will continue marketing its white-label marketplace as a way to drive business account acquisition, deposits and non-interest income.

The bottom line: - Goodbuy now has both formal CUSO status and fresh credit union capital behind its push to make small business a bigger growth engine for credit unions. - More information: Goodbuy - Company profile: Goodbuy on LinkedIn